RESOURCES

NEWS

Muppets, Pharmacists and Media Aid Avian Flu Prevention Egyptian Health Program Generates 8.5 Million Calls from TV Viewers Communication for Healthy Living Project Celebrates 150 Newlywed Couples in Egypt's El Minya Egypt's community health project launched

ACTIVITIES

Egypt Associate Award

HIGHLIGHTS

Communication for Healthy Living: The Communication for Healthy Living project is buiilt upon the principles of Households as Producer of Health; Convergence and Integration; and Focus on Systems. HCP is working with the project to build capacity for health communication among the public, NGO, and private sectors in Egypt. The project involves such innovative activities as a Newlyweds Initiative, including a group wedding celebration to focus on young marrieds' taking responsibility for their own health.

There is also a television variety show which features newlywed couples, and over 100 television and radio programs on topics featuring messages on general healthy, overpopulation, and in support of gender equity.

To date, CHL has reached close to 1,129 outreach workers and health care providers through specialized training, seminars,and public events. Family Health Weeks in all six project governorates have proved a successful way to engage many audiences.

Resource Center: The State Information Service/IEC Center requested technical assistance from the Media/Materials Clearinghouse to help them set up the infrastructure and systems to establish and manage an efficient Arabic/English Resource Center.

CONTACTS

Ron Hess, rhess@jhuhcp-eg.org