Region : Near East Health Focus: Child Survival, Family Planning/RH, Infectious Diseases Program Approach: Capacity Building, E-E/Mass Media Intended Audience: General Funding Source: Associate Award HCP Partners: Center for Communication Programs (CCP), Save the Children, Tulane University, Academy for Educational Development (AED)
Jordan Associate Award Dates: 7/1/2004 - 6/30/2005
HIGHLIGHTS
Corporate Sponsors: In Jordan, private-sector partner (Prisma Advertising agency) sponsored a one-week workshop for the design and script writing of an HCP entertainment-education serial drama. An opening gala dinner (also sponsored by Prisma) involved partners from the private, public, and NGO sectors. The workshop was a vital tool in helping Prisma, the organization responsible for producing the entertainment-education drama, use proven practices of introducing health messages into an entertainment production.
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