The Johns Hopkins University/Center for Communication
Programs (CCP) is a pioneer in the field of strategic,
research-based communication for behavior change and
health promotion that has helped transform the theory
and practice of public health. CCP was established
at the Johns Hopkins University School
of Hygiene and Public Health in 1988 in recognition
of the proven importance of communication in public
health programs and in keeping with the leadership
role the Johns Hopkins
University has played in this field.
JHU/CCP is part of the
Department of Health Behavior and Society
and collaborates closely with the
Departments of International Health and
Health Policy and Management. Center staff and
faculty teach health communication courses in several
departments. Students can obtain information about
health communication courses by contacting these departments
directly.
Expertise
JHU/CCP has been a leader in the development of projects
based on systematic needs assessment and clear strategies
for positioning and presenting the benefits of health
interventions to appropriate audiences. With representatives
in more than 30 countries, JHU/CCP has developed and
managed more than 300 country-based projects and contracts
in 50 countries involving more than 200 local organizations
and subcontractors.
JHU/CCP provides communication expertise worldwide
in:
- Family Planning/Reproductive Health
- HIV/AIDS/STD Prevention
- Women's Health
- Environment
- Maternal Health & Safe Motherhood
- Democracy and Governance
- Child Survival
- Quality of Care
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- Breastfeeding
- Nutrition
- Maximizing Access to Quality Services
- Integrated Health Services
- Community Mobilization
- Health Care Reform
- Service Delivery Marketing
- Public Health Advocacy
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Communication Services
- Needs Assessment: obtaining an accurate
and in-depth understanding of the problem, the
people involved, the relevant policies, national
priorities, active organizations and communication
channels.
- Strategic Communication Program Design:
using the steps of the P-Process:
Analysis; Strategic Design; Development, Pretesting,
Production; Management, Implementation, Monitoring;
Impact Evaluation; and Planning for Continuity.
- Mass Media Campaigns: from multi-media
advertising to social marketing campaigns, from
street theater shows to radio and television programs
emphasizing an Entertainment-Education
approach.
- Materials Development: providing innovative
products from publications to software, from posters,
logos and PSAs to feature-length films, from CD-ROMS
to Internet content.
- Training:
providing curriculum development, workshops and
conferences, distance education, and the interactive
software SCOPE.
- Research and
Evaluation: providing scientific methodologies
and skills to analyze client needs and design
and measure empirically the impact of communication
programs.
- Interpersonal Communication and Counseling:
using GATHER, a client-centered approach, to Greet
the client, Ask about needs, Tell about choices,
Help the client decide, Explain how to practice
and Return for follow-up - all tailored to individual
client needs.
- Advocacy Programs: working with policy
makers and influential people to change policy,
legislation, funding, and societal norms.
- Community Mobilization Programs: helping
communities identify, act on, and evaluate priorities
and programs through a systematic participatory
process.
- Advancing and Sharing Knowledge: via the
center's print and electronic publications, CD-ROMs,
website, Media/Materials Clearinghouse,
POPLINE database, "The
Pop Reporter" e-zine, and university
courses taught by JHU/CCP faculty, and the latest
information technology.
Goals
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To improve the quality of personal, family,
and community life through effective communication
programs to promote healthy behavior;
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To strengthen the individual skills and institutional
capacity of government, private sector, and
non-governmental agencies to develop and implement
health communication programs;
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To expand the frontiers of knowledge in health
communication through interdisciplinary research
and impact evaluation;
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To document, share, and disseminate lessons
learned, new technologies, and new approaches
in health communication through teaching,
writing, distance education, and other communication
channels;
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To advocate the policy priority and financial
resources necessary for effective communication
and services especially in reproductive health,
family planning, and related programs;
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To enhance educational and career opportunities
for qualified men and women in these disciplines.
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