About the Health Communication Partnership (HCP)

USING STRATEGIC COMMUNICATION, ENGAGING COMMUNITIES FOR CHANGE

The Health Communication Partnership (HCP) links five leading institutions together to accomplish its goal of strengthening public health in the developing world through strategic communication programs. Through its strategic approach to communication, HCP and its partners work to create an environment that supports individuals, families, and communities to act positively for their own health and to advocate for and have access to quality services.

This integrated communication approach to improving health is based on growing evidence that strategic health communication can influence behavior.

In addition to the five main partners, HCP continues to grow with the addition of Southern-based organizations in both the public and private sectors. For a complete list of HCP Southern-based partners and Global Joint Programming partners, please visit the Partners page.

STRATEGIC COMMUNICATION FOR HEALTH

Strategic communication programs make a difference in moving individuals and communities toward better health. HCP activities include:

• Assessment and program design
• State-of-the-art research and evaluation methods
• Tools and frameworks recognized as best practices
• Evidence-based programming
• Strengthening the capacity of developing country organizations
• Integrated national health communication strategies
• Alliance building and advocacy to build supportive environments
• Community participation and community-driven social change
• Interpersonal communication and counseling/Client-provider interaction
• Gender-based health communication strategies
• Mass media and entertainment-education
• Distance education for service providers
• Working with journalists
• Branding of health services and products

INVOLVING COMMUNITIES, FAMILIES, AND INDIVIDUALS A health worker shares health information with two men. India

SUPPORTING SERVICE DELIVERY SYSTEMS Women gather at a ceremonial unveiling of the Gold Star at a clinic that achieved accreditation in the Gold Star Quality Program for family planning and reproductive health services. Suez, Egypt

BUILDING SUPPORTIVE ENVIRONMENTS Youth read informational flyers at a town meeting on HIV/AIDS in Kibungo. Rwanda

PROMOTING GLOBAL HEALTH

HCP's reach is global with programs in Africa, Asia, Latin America, the Near East, and Europe/Eurasia. Funding for HCP programs is provided through traditional field support or through "leader with associate" awards known as LWA, an innovative approach at USAID to finance projects.

HCP addresses the following global health issues:

• Reproductive Health/Family Planning
• HIV/AIDS
• Child Survival and Child Health
• Infectious Diseases (Tuberculosis, Malaria, etc.)
• Maternal Health
• Nutrition
• Democracy and Governance for Health
• Other emerging health issues

Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development • Save the Children • The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine

Photos courtesy of Photoshare, a service of The INFO Project.

Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government.

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